Партнерская программа UNI Cards [CPA] IN

Affiliate Program: GoldX Credit Card (Co-branded with Yes Bank & BOB)

Company Description:
GoldX is a revolutionary credit card that rewards users in 24K Digital Gold instead of conventional points, cashback, or miles. It aims to deliver long-term value to users, positioning itself uniquely in the credit card rewards landscape.

Target Audience:

• Age: 25–50 years
• Primary Filter: Users with at least one active or inactive credit card
• Segments:
• Active Credit Card Users: Credit affluent, optimize card usage, looking for alternative reward options
• Investment Savvy Users: Seek long-term value and optimal investment returns
• Travel Optimizers: Plan trips in advance, optimize flights and hotels, value zero-forex benefits

Campaign Objective:

• Generate Soft-pull Accepted events as the primary marketing KPI
• Target 100–150 Soft-pull Accepted events/day during the first week and scale up to 500/day based on quality

Serviceable Locations:

• 11,500 pincodes
• Campaign can run pan-India if pincode targeting is not feasible

Payout Structure: Soft-pull Accepted

Quality Guardrail: Soft-pull Accepted → Final card shipments should be at least 20% (Soft KPI)

User Journey / Flow:

1. User clicks affiliate link → lands on GoldX website/landing page

2. Fill in Lead Form: Phone Number → OTP → Pincode → Email → PAN → Gender → Marital Status → Employment Type → Monthly Income Range

3. Submit details → Soft-pull Accepted/Rejected event triggered (Soft-pull definition: CBIL score checked (>720 usually), validates long-term investment intent)

Tracking & Validation:

• Affiliate tracking via Admitad platform (S2S integration recommended)
• Billing will be based on validated Soft-pull Accepted events
• CRM reporting from client: ideally weekly

Campaign Highlights for Affiliates:

• Unique value proposition with gold rewards, differentiating from conventional cards
• High payout potential based on quality conversions
• Clear KPI alignment: Soft-pull